After completing the website redesign and brand guide for Evolution Body Piercing, Arlo set to creating content for their social channels that would incorporate elements seen throughout the website and print marketing.

Similar to the graphics seen on the website, new images and graphics used for social would feature bold photos, doodle-like accents, and bold text.

To create these images, Arlo collaborates with the studio co-owner and photographer to gather quarterly photos. Once he collects these images, Arlo edits them to remove blemishes and imperfections, clean and sharpen the jewelry, and enhance the vibrancy of the photos to highlight the bold and elevated beauty that can be achieved through piercing. After discussing marketing goals and promotions with studio leaders, he'd add text and hand-drawn elements to complete the images.